Lifecycle Marketing

Lifecycle marketing focuses on engaging with customers throughout their entire buyer’s journey. Increase revenue by converting and retaining more customers.

How to Write Product Descriptions That Sell More Products

Building A Wellness Brand For Acquisition With Ingrid Milman Cordy [Webinar Recap Part 2]

In Part 1 of our webinar recap with Ingrid Milman Cordy, Senior Director of Web Experience for Nestlé, we discussed the foundation of Nuun and …

Lifecycle Marketing

Building A Wellness Brand For Acquisition With Ingrid Milman Cordy [Webinar Recap Part 1]

Today, consumers prioritize their health and wellness more than ever before, and it shows. As a result, the health and wellness industry has grown to …

Lifecycle Marketing

How to Get Customers to Leave Reviews for Your Store [7 Ways]

Positive reviews are critical for online stores. In fact, according to, 97% of consumers say that customer reviews influence their buying decisions online.  Competition …

Lifecycle Marketing

5 Tips for Writing Better Shipping Confirmation Emails (With Examples)

So, you’ve attracted and enticed a customer all the way into purchasing your product! They’ve clicked “Complete Purchase,” and you’re preparing to ship out their …


How to Improve Ecommerce Retention and Maximize Marketing ROI [5 Strategies]

Customer loyalty and customer retention are often the most overlooked aspects of a digital marketing strategy. Not only are loyal customers more valuable than new …

Lifecycle Marketing

Turning Prospects into Buyers with Ecommerce Conversion Rate Optimization

Congratulations on making it this far in guiding a customer through their journey. So far, you’ve attracted prospects to your website with SEO and paid …

Lifecycle Marketing

Turning Window Shoppers Into Purchasers With Lead Nurturing

Our last article shared lead generation tips for getting people to your online store and enticing them to provide their contact information for future communications. …



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