Lifecycle Marketing

Lifecycle marketing focuses on engaging with customers throughout their entire buyer’s journey. Increase revenue by converting and retaining more customers.

How to Write Product Descriptions That Sell More Products
Lifecycle Marketing

5 Ecommerce Store SMS Examples to Inspire Your Next Campaign

If you ask us, every ecommerce store needs SMS (or at the very least, should consider SMS). The ways people shop and communicate are changing …

Lifecycle Marketing

How to Reduce Cancellations & Returns for Your Online Store

Cancellations and returns are inevitable. Thanks (or no thanks) to online giants like Amazon, it’s become the norm for ecommerce stores to allow people to …

How To Apply Lifecycle Marketing For Business Growth
Lifecycle Marketing

How To Apply Lifecycle Marketing For Business Growth: Digital Summit Recap

Hundreds of marketing professionals gathered for Digital Summit to learn and share innovative ideas and best practices for the digital world. While there were over …


Building A Wellness Brand For Acquisition With Ingrid Milman Cordy [Webinar Recap Part 2]

In Part 1 of our webinar recap with Ingrid Milman Cordy, Senior Director of Web Experience for Nestlé, we discussed the foundation of Nuun and …

Lifecycle Marketing

Building A Wellness Brand For Acquisition With Ingrid Milman Cordy [Webinar Recap Part 1]

Today, consumers prioritize their health and wellness more than ever before, and it shows. As a result, the health and wellness industry has grown to …

Lifecycle Marketing

How to Get Customers to Leave Reviews for Your Store [7 Ways]

Positive reviews are critical for online stores. In fact, according to, 97% of consumers say that customer reviews influence their buying decisions online.  Competition …

Lifecycle Marketing

5 Tips for Writing Better Shipping Confirmation Emails (With Examples)

So, you’ve attracted and enticed a customer all the way into purchasing your product! They’ve clicked “Complete Purchase,” and you’re preparing to ship out their …



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