Lifecycle Marketing

How to Acquire Leads for Your Shopify Store [SEO & CRO Tips for Shopify]

As you know by know, acquisition is the first stage of lifecycle marketing. Acqusition can be broken down into two more phases: traffic generation and …

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Lifecycle Marketing

The Stages of Lifecycle Marketing: Customer Segmentation 101

In our definition of lifecycle marketing, we mention how lifecycle marketing aims to engage with customers throughout the buyer’s journey. But who has the time …

Lifecycle Marketing

How Conversational Messaging Fits Into a Lifecycle Marketing Strategy

We talk a lot about customer relationships and how to build those relationships with email and SMS. But too often, email and SMS marketing is …

Design

10 Black Friday Email & SMS Examples

Everyone knows that Black Friday is one of the busiest shopping days of the year. But how do you break through the news and stand …

Lifecycle Marketing

What Is Lifecycle Marketing? [How to Acquire, Activate and Retain Customers to Maximize Profits]

Picture this: Instead of spending all day chasing new customers with expensive social media ads, you spend your time developing new products and watching orders …

Design

14 Email Design Best Practices to Maximize ROI [With Examples]

There is a lot more to email than automation and segmentation (even though we are HUGE fans of both). One crucial part of email marketing …