How to Acquire Leads for Your Shopify Store [SEO & CRO Tips for Shopify]
As you know by know, acquisition is the first stage of lifecycle marketing. Acqusition can be broken down into two more phases: traffic generation and …
The Stages of Lifecycle Marketing: Customer Segmentation 101
In our definition of lifecycle marketing, we mention how lifecycle marketing aims to engage with customers throughout the buyer’s journey. But who has the time …
How Conversational Messaging Fits Into a Lifecycle Marketing Strategy
We talk a lot about customer relationships and how to build those relationships with email and SMS. But too often, email and SMS marketing is …
10 Black Friday Email & SMS Examples
Everyone knows that Black Friday is one of the busiest shopping days of the year. But how do you break through the news and stand …
Email Cleaning 101: What You Need to Know
Just like a brick-and-mortar storefront, keeping your email list squeaky clean is critical to maintaining a solid reputation. How so? If your storefront is dirty, …
What Is Lifecycle Marketing? [How to Acquire, Activate and Retain Customers to Maximize Profits]
Picture this: Instead of spending all day chasing new customers with expensive social media ads, you spend your time developing new products and watching orders …
How to Write a Marketing Email That Converts [9 Tips & Tricks]
Copywriting is the unsung hero of an email marketing campaign. Effective email copy can increase open rates, amplify conversions and build a loyal brand following. …
14 Email Design Best Practices to Maximize ROI [With Examples]
There is a lot more to email than automation and segmentation (even though we are HUGE fans of both). One crucial part of email marketing …
7 Great Loyalty Program Email Examples (And What You Can Learn From Them)
Strong customer retention is one of the core components of a successful ecommerce brand. If you’re always chasing new customers and ignoring your loyal customers, …
35 Halloween Email Subject Lines to BOOst Engagement (With Examples)
Fall is officially here and Halloween is just around the corner. That means that ecommerce stores should start planning their Halloween email campaigns and take …
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