Email Cleaning 101: What You Need to Know
Just like a brick-and-mortar storefront, keeping your email list squeaky clean is critical to maintaining a solid reputation. How so? If your storefront is dirty, …
What Is Lifecycle Marketing? [How to Acquire, Activate and Retain Customers to Maximize Profits]
Picture this: Instead of spending all day chasing new customers with expensive social media ads, you spend your time developing new products and watching orders …
How to Write a Marketing Email That Converts [9 Tips & Tricks]
Copywriting is the unsung hero of an email marketing campaign. Effective email copy can increase open rates, amplify conversions and build a loyal brand following. …
14 Email Design Best Practices to Maximize ROI [With Examples]
There is a lot more to email than automation and segmentation (even though we are HUGE fans of both). One crucial part of email marketing …
7 Great Loyalty Program Email Examples (And What You Can Learn From Them)
Strong customer retention is one of the core components of a successful ecommerce brand. If you’re always chasing new customers and ignoring your loyal customers, …
35 Halloween Email Subject Lines to BOOst Engagement (With Examples)
Fall is officially here and Halloween is just around the corner. That means that ecommerce stores should start planning their Halloween email campaigns and take …
How to do a Giveaway to Grow Your Subscriber List
A robust email list is a marketer’s best weapon. You could have the best branding, outstanding products, and incredible content — but if you don’t …
How to Create an Email Marketing Calendar For Your Online Store [Free Template]
When building a successful email and SMS strategy, three components can dramatically impact your effectiveness: Quality Consistency Timing One of the main obstacles that gets …
Email Preheaders — The Secret to Boosting Your Open Rates
If your open rates aren’t where you want them to be, you might be ignoring one key element of your marketing emails: the email preheaders. …
The Ecommerce Guide to Holiday Email Marketing
The holiday shopping season, starting with Black Friday and Cyber Monday (BFCM), is the most lucrative time of the year for online sellers. And with …
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