Lifecycle Marketing

Lifecycle marketing focuses on engaging with customers throughout their entire buyer’s journey. Increase revenue by converting and retaining more customers.

How to Write Product Descriptions That Sell More Products

How to Improve Ecommerce Retention and Maximize Marketing ROI [5 Strategies]

Customer loyalty and customer retention are often the most overlooked aspects of a digital marketing strategy. Not only are loyal customers more valuable than new …

Lifecycle Marketing

Turning Prospects into Buyers with Ecommerce Conversion Rate Optimization

Congratulations on making it this far in guiding a customer through their journey. So far, you’ve attracted prospects to your website with SEO and paid …

Lifecycle Marketing

Turning Window Shoppers Into Purchasers With Lead Nurturing

Our last article shared lead generation tips for getting people to your online store and enticing them to provide their contact information for future communications. …

Lifecycle Marketing

How to Acquire Leads for Your Shopify Store [SEO & CRO Tips for Shopify]

As you know by know, acquisition is the first stage of lifecycle marketing. Acqusition can be broken down into two more phases: traffic generation and …

Lifecycle Marketing

The Stages of Lifecycle Marketing: Customer Segmentation 101

In our definition of lifecycle marketing, we mention how lifecycle marketing aims to engage with customers throughout the buyer’s journey. But who has the time …

Lifecycle Marketing

How Conversational Messaging Fits Into a Lifecycle Marketing Strategy

We talk a lot about customer relationships and how to build those relationships with email and SMS. But too often, email and SMS marketing is …


10 Black Friday Email & SMS Examples

Everyone knows that Black Friday is one of the busiest shopping days of the year. But how do you break through the news and stand …

Lifecycle Marketing

What Is Lifecycle Marketing? [How to Acquire, Activate and Retain Customers to Maximize Profits]

Picture this: Instead of spending all day chasing new customers with expensive social media ads, you spend your time developing new products and watching orders …



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