Our last article shared lead generation tips for getting people to your online store and enticing them to provide their contact information for future communications. …
As you know by know, acquisition is the first stage of lifecycle marketing. Acqusition can be broken down into two more phases: traffic generation and …
For years, email was pretty much the only viable marketing channel for ecommerce stores. If you wanted to directly promote a product, you sent an …
Nothing sinks a marketer’s heart more than seeing emails lying unopened in their subscribers’ inboxes. Falling open rates and rising numbers of users unsubscribing can …
Product descriptions are the sales copy on your product pages. They’re the blurbs that explain your product, help the shopper see themselves using the item …
We work with in-house marketing teams every day and understand why in-house teams might worry about working with an external agency. Marketers are a proud …
Source a bunch of products, build a fancy website, post about it on social media and you’ll be rich in no time, right? Not so …
Despite being around for more than a decade, email remains one of the most effective communication tools available. It’s so effective, in fact, studies show …
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