Strategy

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.

How to Write Great Welcome Emails (and 3 Amazing Examples)
Strategy

Email vs. SMS: When Should You Use Each Channel?

For years, email was pretty much the only viable marketing channel for ecommerce stores. If you wanted to directly promote a product, you sent an …

The Secrets of a Successful Customer Winback Campaign (With Examples)
Strategy

The Secrets of a Successful Customer Winback Campaign (With Examples)

Nothing sinks a marketer’s heart more than seeing emails lying unopened in their subscribers’ inboxes. Falling open rates and rising numbers of users unsubscribing can …

How to Write Product Descriptions That Sell More Products
Strategy

How to Write Product Descriptions That Sell More Products

Product descriptions are the sales copy on your product pages. They’re the blurbs that explain your product, help the shopper see themselves using the item …

How In-House Marketing Teams Can Work Alongside a Marketing Agency
Strategy

How In-House Marketing Teams Can Work Alongside a Marketing Agency

We work with in-house marketing teams every day and understand why in-house teams might worry about working with an external agency. Marketers are a proud …

Strategy

25 eComm Stats That Will Blow Your Mind

Source a bunch of products, build a fancy website, post about it on social media and you’ll be rich in no time, right? Not so …

10 Awesome Ways to Grow Your Shopify Email List
Strategy

10 Awesome Ways to Grow Your Shopify Email List

Despite being around for more than a decade, email remains one of the most effective communication tools available. It’s so effective, in fact, studies show …