Having an effective marketing strategy is the key to a successful ecommerce business. Learn the best techniques, tips and tricks to optimize marketing efforts.

How to Write Great Welcome Emails (and 3 Amazing Examples)

10 Ecommerce Trust Signals to Boost Customer Confidence And Conversions

One of the most challenging parts of launching an online store is building trust with website visitors. When a new customer lands on an ecommerce …


The 5 Best Loyalty Program Apps for Shopify

Loyalty programs are a great way to increase customer retention. But managing a loyalty program, if done manually, takes a lot of time and effort. …

Lifecycle Marketing

How to Reduce Cancellations & Returns for Your Online Store

Cancellations and returns are inevitable. Thanks (or no thanks) to online giants like Amazon, it’s become the norm for ecommerce stores to allow people to …

How to run a successful flash sale

How To Run A Successful Flash Sale For Your Online Business

It’s hard for anyone to resist a good deal, as 83% of buyers are likely to click an ad offering a discount. You can use …

How To Apply Lifecycle Marketing For Business Growth
Lifecycle Marketing

How To Apply Lifecycle Marketing For Business Growth: Digital Summit Recap

Hundreds of marketing professionals gathered for Digital Summit to learn and share innovative ideas and best practices for the digital world. While there were over …

Influencer marketing strategies

The 5 Best Influencer Marketing Strategies To Grow Your Business

Rapid advances in technology and user preferences are causing digital marketers to continuously audit and refine their existing marketing strategies. Influencer marketing is one strategy …


25 eComm Stats That Will Blow Your Mind

Source a bunch of products, build a fancy website, post about it on social media and you’ll be rich in no time, right? Not so …



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