Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
For years, email was pretty much the only viable marketing channel for ecommerce stores. If you wanted to directly promote a product, you sent an …
Nothing sinks a marketer’s heart more than seeing emails lying unopened in their subscribers’ inboxes. Falling open rates and rising numbers of users unsubscribing can …
Product descriptions are the sales copy on your product pages. They’re the blurbs that explain your product, help the shopper see themselves using the item …
We work with in-house marketing teams every day and understand why in-house teams might worry about working with an external agency. Marketers are a proud …
Source a bunch of products, build a fancy website, post about it on social media and you’ll be rich in no time, right? Not so …
Despite being around for more than a decade, email remains one of the most effective communication tools available. It’s so effective, in fact, studies show …
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