Lifecycle Marketing
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Turning Prospects into Buyers with Ecommerce Conversion Rate Optimization
Congratulations on making it this far in guiding a customer through their journey. So far, you’ve attracted prospects to your website with SEO and paid …
Email
10 Important Email Marketing KPIs for Online Stores
Tracking and measuring the effectiveness of your email marketing campaigns is essential to creating a data-driven lifecycle marketing strategy. If you’re just making assumptions about …
Email
How to Use Birthday Emails to Surprise and Delight Your Customers (With 5 Examples)
If you’re not sending birthday emails as part of your broader lifecycle marketing strategy, you’re missing out on a huge opportunity to increase sales and …
Email
55 Labor Day Email Subject Lines for the Holiday Weekend
If you’re looking to acquire new customers and engage with past customers, there’s no better time than a holiday. Whether it’s a mainstream holiday like …
Lifecycle Marketing
The Impact of iOS 15 on Email Marketing
Apple recently announced the release of its latest software update for iPhones: iOS 15. The update, which includes big changes to some of the iPhone’s …
Email
Why “Batch and Blast” Email is Destroying Your Business (And What to do Instead)
Email might seem old in 2021, but it’s outlasted countless so-called email killers and continues to be one of the most effective marketing channels for …
Design
7 Amazing Order Confirmation Email Examples For Your Ecommerce Store
What differentiates a thriving ecommerce company from one that’s only treading water? Advertising, content, and other inbound efforts help, but the real secret lies in nurturing …
Email
50 Awesome Back-to-School Email Subject Lines for Ecomm Stores
As the end of summer quickly approaches, opportunistic marketers have the opportunity to freshen up their email campaigns by adding a back-to-school slant. During this …
Strategy
Email vs. SMS: When Should You Use Each Channel?
For years, email was pretty much the only viable marketing channel for ecommerce stores. If you wanted to directly promote a product, you sent an …
Technology
The 8 Best Subscription Apps for Shopify in 2021
As you know, we’re big fans of lifecycle marketing and increasing your customer lifetime value by increasing your number of repeat purchases. The fastest way …
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