The Quantum Lifecycle Marketing Blog | Email & SMS Tips For Shopify Stores

Email Preheaders — The Secret to Boosting Your Open Rates

If your open rates aren’t where you want them to be, you might be ignoring one key element of your marketing emails: the email preheaders. …

The Secrets of a Successful Customer Winback Campaign (With Examples)

Nothing sinks a marketer’s heart more than seeing emails lying unopened in their subscribers’ inboxes. Falling open rates and rising numbers of users unsubscribing can …

Technology

The 10 Best Shopify Apps to Take Your Store to the Next Level

Chock-full of features and easy to use, Shopify is one of the world’s leading ecommerce platforms. All sorts of businesses, from SMBs to big brand …

Lifecycle Marketing

The Importance of Customer Retention for Shopify Stores

Too many ecommerce stores focus their precious time, money and energy chasing new customers instead of capitalizing on their existing customers. Experienced marketers know that …

64 Father’s Day Email Subject Lines for Ecomm Stores

Mother’s Day is long gone. That $50 bouquet of flowers you bought your own mom? It’s probably in the compost, or in the landfill. If …

5 Great Loyalty Program Email Examples (And What You Can Learn From Them)

Loyalty programs let you reward existing customers while continuing to engage with them and encourage sales. Getting someone to join your program can be a …

7 Automated Shopify Email Campaigns To Win New Customers and Bring Back Old Customers

What if you never had to send a welcome email again? What if all your regular emails were personalized and sent at exactly the right …

Strategy

How to Write Product Descriptions That Sell More Products

Product descriptions are the sales copy on your product pages. They’re the blurbs that explain your product, help the shopper see themselves using the item …

The Importance of Cart Abandonment Emails [with 12 Amazing Examples]

There’s nothing more frustrating than an almost-sale. A transaction that nearly happened, but then… poof. Nothing. Visitor clicks “X” and leaves your site without making …

How to Measure Your Email Marketing ROI

The ROI of email marketing is second to none. That’s no exaggeration. For every dollar you invest in your email marketing program, you’ll get an …