The Secrets of a Successful Customer Winback Campaign (With Examples)
Strategy

The Secrets of a Successful Customer Winback Campaign (With Examples)

Nothing sinks a marketer’s heart more than seeing emails lying unopened in their subscribers’ inboxes. Falling open rates and rising numbers of users unsubscribing can …

The 10 Best Shopify Apps to Take Your Store to the Next Level
Technology

The 10 Best Shopify Apps to Take Your Store to the Next Level

Chock-full of features and easy to use, Shopify is one of the world’s leading ecommerce platforms. All sorts of businesses, from SMBs to big brand …

The Importance of Customer Retention for Shopify Stores
Lifecycle Marketing

The Importance of Customer Retention for Shopify Stores

Too many ecommerce stores focus their precious time, money and energy chasing new customers instead of capitalizing on their existing customers. Experienced marketers know that …

How to Write Product Descriptions That Sell More Products
Strategy

How to Write Product Descriptions That Sell More Products

Product descriptions are the sales copy on your product pages. They’re the blurbs that explain your product, help the shopper see themselves using the item …