Lifecycle Marketing

The Stages of Lifecycle Marketing: Customer Segmentation 101

In our definition of lifecycle marketing, we mention how lifecycle marketing aims to engage with customers throughout the buyer’s journey. But who has the time …

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How to do a giveaway
Ecommerce

How to do a Giveaway to Grow Your Subscriber List

A robust email list is a marketer’s best weapon. You could have the best branding, outstanding products, and incredible content — but if you don’t …

Lifecycle Marketing

The Impact of iOS 15 on Email Marketing

Apple recently announced the release of its latest software update for iPhones: iOS 15. The update, which includes big changes to some of the iPhone’s …