5 Examples Of Awesome “Thank You” Email Templates To Send Customers

Thank you email templates

Table of Contents

Two simple words that mean so much: “thank you”. Showing gratitude is not only good for your health, but it’s also good for your business as it helps develop customer relationships. Yet, many undervalue the power of saying thank you. Have your company stand out from the crowd by sending thank you emails.

In this article, we give you some great email examples to get you started on sending out those “thank you” emails.

Benefits of “thank you” emails

  • Customer loyalty
  • Positive reviews
  • Upselling Opportunities

Customer loyalty

Saying thank you isn’t just a nice thing to do, but it can also increase your revenue. 89% of consumers are more likely to make another purchase after a positive customer service experience while 93% of customers said they are likely to make repeat purchases with companies who offer excellent customer service. 

Saying thank you is an easy way to enhance the customer service experience which leads to customer retention. Loyal customers are key to a successful business and lifecycle marketing strategy. 

Positive reviews

When customers feel appreciated, they are more likely to have a positive feeling about your company which can result in them leaving a positive review. With 91 percent of online shoppers reading reviews, having positive feedback is incredibly important to your business. 

When you receive a positive review, you should follow-up and say thank you, again! Responding to positive reviews makes your consumers feel like they matter while giving potential customers a good impression of your business.

Upselling opportunities

You can include additional information in your thank you message besides just showing your appreciation. Including a discount code or offer to come back gives you the opportunity to increase the customer lifetime value by encouraging them to make another purchase.

Thank You Email Templates

Thank you + discount offer

Dear [Name],

Thank you for your order! We appreciate your business. As a thank you for being a valued customer, please enjoy 10% off your next purchase with code: TAKE10. 

We look forward to serving you again soon!

Thank you + social media

 Dear [Name],

Thank you for your order!

We hope you’re as excited for your new [product name] as we are! 

As soon as you get your package, tag us in your photos @xxxxxxxxx 

Thank you + order confirmation

Dear [Name],

Thank you for your order! Your order confirmation # is: XXXXXXXXX.

We will notify you when your order has shipped. 

If there is anything else we can help you with, please let us know!

Thank you for attending event

Dear [Name],

Thank you for attending [Event Name]! We hope you enjoyed it! 

If you are interested in attending future events, you can pre-register here: [link]. 

Thank you + review

Dear [Name],

Thank you for your recent order!

We hope you are enjoying [product name]! 

Let us know what you think by leaving a review: [link]

Thank You Email Subject Lines

What good is an email without a good subject line? Below is a list of subject lines ideas for your thank you emails.

  1. Thanks for having great taste!
  2. Thank you for your purchase!
  3. We have a surprise inside to say thank you! 
  4. We can’t thank you enough, [so here’s an extra discount].
  5. We couldn’t do it without you, [Name]! 
  6. Here’s a thank you offer just for you, [Name].
  7. Thank you for your business!
  8. Thank you for your order!
  9. Thank you for being a part of our journey, [Name].
  10. You’re the best, [name]! Here’s a thank you gift.

Thank You SMS Messages

Showing gratitude isn’t reserved for just email marketing! If your company has a SMS marketing strategy, consider sending thank you messages via text. Below are some examples of different ways to send a thank you message along with a CTA.

Thank you and review

Hi [Name],

Thank you for your recent purchase of [Item]! We’d love to hear about your experience with us. You can leave us a review at [Link].

Thank you for first time customer

Hi [Name], 

Thank you for your recent purchase! As a new customer, it would be great to hear about your first impressions. Please let us know how your experience was by leaving a review at [Link].

Thank you and order confirmation

Hi [Name],

Thank you for your order! Your order confirmation # is: XXXXXXXXX.

We will send you a confirmation once your order has been shipped.

Thank you and discount code

Hi [Name},

Thank you for your recent purchase! As a token of our appreciation, take an extra $5 off your next purchase of $50 or more with code: SUMMER5. Happy Shopping!

Thank You Emails As Part Of Your Lifecycle Marketing Strategy

Thank you emails are a great touchpoint as you are genuinely showing appreciation for your customers. These emails help with the retention stage of a lifecycle marketing strategy to increase customer lifetime value. 
Learn more strategies to implement to boost your revenue with lifecycle marketing.



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