Technology

The ABCs of eCommerce: An eCommerce Glossary

Pretend you’re a cobbler — the shoemaker, not the warm fruit dessert. You have specialized tools and terminology that are unique to your trade. Fun …

How to Automate Your Lifecycle Marketing With QDM Inc.
SMS

How to Automate Your Lifecycle Marketing With QDM Inc.

How many times in the past few articles did we say “consider sending an email?” You don’t have to go back and count; we’ll save …

The Secrets of Creating a Loyal Customer Base
SMS

The Secrets of Creating a Loyal Customer Base

As we’ve said already—probably more than once!—it’s easier to sell to an existing customer than it is to convert a window shopper to a first-time …

Technology

The Best Way to Turn Customers into Repeat Purchasers (or the Magic of the Post-Purchase Email)

Email marketing is one of the sharpest tools in your lifecycle marketing tool shed. The average return on investment with email marketing is $42 per dollar …

How to Turn Window Shoppers into Purchasers
Lifecycle Marketing

How to Turn Window Shoppers into Purchasers

In our last article, you learned a number of tips for getting people to your Shopify store and ensuring they stick around long enough that you can …

How to Acquire Leads for Your Shopify Store [SEO & CRO Tips for Shopify]
Lifecycle Marketing

How to Acquire Leads for Your Shopify Store [SEO & CRO Tips for Shopify]

Now that you understand the lifecycle of your customer, it’s time to start planting those seeds and growing relationships so you can develop a community of …

Lifecycle Marketing

Identifying the Lifecycle Stages of Your Customers

Whether you know about gardening or not, you can probably guess that you don’t tend every plant the same way. The care required by a …

Lifecycle Marketing

What Is Lifecycle Marketing? [How to Acquire, Activate and Retain Customers to Maximize Profits]

Lifecycle marketing is the new sales funnel. Whoa. That’s a lot of industry buzzwords for the first sentence of a blog post! Before we move …