If you’re looking to acquire new customers and engage with past customers, there’s no better time than a holiday.
Whether it’s a mainstream holiday like Christmas or a more casual holiday like Memorial Day, people are constantly looking to take advantage of holiday sales.
Now that the 4th of July is behind us and we’re well into the summer, the next holiday you need to focus on is Labor Day. The purpose of Labor Day is to celebrate workers — and what better way to do that than by offering great sales?
In 2018, consumers spent over $2 billion on Labor Day sales, making the holiday the fifth-biggest spending day of the year. With numbers like these, you don’t want to miss out on this opportunity to engage with your audience.
Of course, there’s no point in hosting a big sale if people don’t know about it. To capitalize on the Labor Day hype, you need to connect with your audience, spread awareness and get them to visit your site.
One of the most efficient ways to attract and convert customers is through strategic email campaigns. In 2019, 3.9 billion users had email accounts, making it one of the most popular virtual mediums out there. In addition to letting you connect with new people, email has proven to be an effective marketing tactic for growing an ecommerce business. Approximately 80% of small businesses use email for customer acquisition and retention.
While email is a great way to expand your client base, it’s only effective if people actually open your emails.
Considering that over 35% of people click emails based on the subject line alone, it’s important that you have a compelling hook. It should be interesting enough to draw people in, but also informative and to the point.
To help you get started, here are 55 Labor Day email subject lines you can use for your Labor Day campaign.
55 Labor Day Email Subject Lines for Inspiration
- Celebrate Labor Day Weekend with Super Sales!
- Kick-Off The Long Weekend with Last Minute Labor Day Deals
- End of Summer? Start of Labor Day Sales!
- Don’t Miss Our Labor Day Clearance Event
- Celebrate Labor Day With #% Off!
- Enjoy Your Day Off By Shopping Big! Labor Day Sales Event
- Do Labor Day Right! #% Off (Product)!
- Happy Labor Day!
- Backyard Barbecue + Big Savings = The Perfect Labor Day Weekend!
- Say Bye to Summer and Hello to Labor Day Deals!
- Labor Day Deals to Get You Excited for Fall
- The Early Bird Gets The Worm! #% Off For Labor Day
- Time Is Running Out: Get Your Labor Day Deals Now!
- Save Up to 20% For Labor Day
- We’re Giving Shipping Fees A Day Off For Labor Day
- Celebrate the Fruit of Your Labor with Big Labor Day Sales
- Start September Right with Labor Day Deals
- End of Summer Sale… Just One Click Away!
- Don’t Miss Out! Labor Day Clearance Sales Start Now
- The Season of Backyard Barbecues and Labor Day Deals
- Enjoy Your Labor Day Weekend with #% Off!
- Summer Is Ending, But These Labor Day Deals Are Burning!
- Knock Knock… It’s Labor Day Doorbusters!
- LAST CHANCE For Labor Day Deals
- End of Summer Got You Down? These Labor Day Discounts Will Cheer You Up!
- Make This Fall The Best Season Yet With Labor Day Sales!
- Labor Day Flash Sale Ends Soon!
- You Won’t Be-leaf These Labor Day Deals!
- Sending Lots of Love This Labor Day
- Shop Big With (Business Name) Labor Day Sales
- The Leaves Are Falling… And So Are Our Prices! View Labor Day Deals Now!
- Low Prices Sitewide For Labor Day
- Our Labor Day Savings Will Get You Pumped For Fall
- ENDS AT MIDNIGHT! Shop Labor Day Sales Now!
- Last Sale of the Summer!
- Save #% This Labor Day
- Catch These Labor Day Sales Before They Sail Away!
- EXTENDED – Labor Day Deals! Don’t Lose Out!
- Labor Day Deals: One Last Summer Celebration!
- Don’t Miss These Deals… Labor Day Blowout Sale
- Countdown to Labor Day Weekend… Great Deals Await!
- Finish Summer With a Bang! Labor Day Savings
- Hot Dog… It’s Time For Labor Day! Shop Now
- Live It Up This Labor Day! Big Sales Start Now
- Labor Day Sale – Snag #% Off Today!
- Our Labor Day Sale Will Blow You Away
- Labor Day Deals and Discounts
- Start September Right With Our Labor Day Specials!
- Don’t Leaf Us Hanging! Labor Day Savings
- Get Ready For The Back to School Season With These Labor Day Sales
- Labor Day Sales START NOW!
- Kick Back and Relax With These Labor Day Savings
- Labor Day Deals: Proof That Hard Work Pays Off!
- You’ll Love Our Labor Day Deals
- Goodbye Summer Heat… Hello Autumn Sales!
Start Your Campaign Today!
Now that you have plenty of subject lines to choose from, it’s time to start your email campaign. Remember, you don’t have to use these word-for-word — feel free to play around with these lines or spice them up with some emojis.
You can also try testing the waters through A/B testing. Send out two groups of emails, each with different subject lines, and see which one has better results.
Here are a few additional quick tips to make the most of your Labor Day email marketing campaigns:
- Create a sense of urgency.
- Segment your subscribers and target them with personalized product recommendations.
- Make your CTA clear and easy to find.
- Make sure your promo links are trackable so you can measure results.
If all goes well, you can expect some more customers come September!