Email marketing is a great way to boost your sales figures around certain holidays. With Mother’s Day coming up, you may be looking for ways to get your ecommerce store in front of people who are buying special gifts for the moms in their lives. Or, perhaps mom herself is your target audience, and you want to offer a sweet discount on your goods to honor her and make Mother’s Day special.
Either way, without the right Mother’s Day email subject lines, your messages might be passed over or even relegated to the spam folder.
Discover nine tips for writing email subject lines that boost open rates for Mother’s Day email campaigns.
1. Short Is Sweet for Email Subject Lines
Shorter subject lines tend to drive more open rates, but there’s a limit. A single word or two usually doesn’t convey enough information to entice the consumer to read more.
One study looked at millions of emails to find trends in open rates related to subject line length. It found that the sweet spot was between six and 10 words; those subject lines drove a 21% open rate. Here’s how the numbers broke down:
- Up to five words in the subject line drove around a 16% open rate
- Six to 10 words drove a 21% open rate
- 11 to 15 words drove a 14% open rate
- 16 to 20 words drove a 12% open rate
- 21 to 25 words drove around a 9% open rate
Having trouble crafting your message without writing too many words? Here are some tips for creating short Mother’s Day email subject lines:
- Address a single topic or idea. Email marketing works best when you’re conveying one message anyway, so this helps you align the focus of your entire email. For example, perhaps you’re having a Mother’s Day sale but you also have a new product to talk about. Pick one and make your subject line (and possibly your entire email design) about that.
- Segment your list. When you send tailored messages to different audience segments, it’s easier to communicate with fewer words. You know how they think and communicate, so you can quickly cut to the heart of the matter.
- Remove unnecessary words. You could say, “We have a very great deal for you this Mother’s Day. Open to find out more!” Or, you could say, “Open for a sweet deal this Mother’s Day.” Front-load your CTA for maximum impact.
2. Make it Obvious How You Can Help
Email inboxes are typically busy places, and that only increases around holidays and other seasons with a commercial tie-in. You can bet you’re not the only one sending Mother’s Day gift ideas to consumers, so you’re competing with all that extra content in people’s inboxes.
Ensure your subject line sets you apart from the crowd by making it obvious what you’re there for and how that can positively help the consumer celebrate mom this Mother’s Day.
3. Avoid Anything That Looks Like Spam
Modern email users are a little cagey and for good reasons. They’re usually well-educated on spam and phishing schemes, and an email that looks suspicious can get booted in a better-safe-than-sorry effort. So, you want to do everything you can to ensure your subject lines don’t ring the same bells that spam messages are ringing.
Here are a few things to avoid if you don’t want to fall in with the spambots and scammers:
- Terrible grammar or writing. Sure, you’re not crafting a complete sentence or trying to win the Pulitzer with your email subject lines. But take time to ensure words are spelled right and that punctuation such as commas and apostrophes are in the right place.
- All caps. Don’t “scream” your subject lines at people or throw a bunch of random capitalization in to stand out. That makes your subject line look like spam. Instead, concentrate on crafting language that stands on its own.
- Random or excessive punctuation. This is a trademark spam move. !!!!Don’t $$$ fill your mess@ges or subject lines with ????? punctuation like this.
- Excessive emojis. One or two emojis lets you convey the context and emotion of your subject line within a few characters, and that can be powerful. But limit yourself to a few per subject line at most and only use them when they add value. Mother’s Day emoticons might include ones that denote celebration, love, or specific products such as candy, flowers, or personal care items.
- Text speak. It’s tempting 2 rite UR MSG like this 2 save space. But while you can get away with the occasional abbreviation, this type of text speak can look unprofessional and cause people to assume your email is spam or not valuable enough to open.
4. Add Personalization
People, in general, are more likely to open emails that are personalized for them. Most people do understand how this works and that computers are the ones slapping their names into subject lines, but it still works.
First, when you’re scanning subject lines in your inbox, your name catches your attention. As humans, we’re hardwired to respond when we hear or see our name, so including just a first name in an email helps draw someone’s attention to it.
Related: How to Build a Loyal Customer Base
Second, even if you only did a little automation work to achieve that personalization, that’s more effort than others might have put in. People may be subconsciously aware of that extra step, which can help them perceive your message as more valuable because you seemed to treat it as more valuable.
5. Write Subject Lines That Work on Mobile Devices
Most people who have mobile devices do use them to check and read email. In fact, more people connect with personal inboxes on mobile devices than do on desktop devices, so it’s important to ensure your Mother’s Day email subject lines are mobile-friendly.
Mobile devices are smaller, which means less of your subject line is going to show up. On average, people might see 30 to 40 characters on their mobile screens. That’s around four to six words, perhaps less if your words are lengthy.
That doesn’t mean you can’t write longer subject lines. It does mean you should consider the structure of your subject lines and ensure the most important words are in the first 40 characters.
6. Convey a Sense of Urgency
Have you ever scrolled through your email and read a subject line that interested you a little, but you didn’t have the time or inclination to open it immediately? You might leave it in the inbox unread with intentions of coming back to it later.
Except you rarely do. Those unread emails pile up until they get purged in a rush of deletions when you’re trying to clean out the inbox. Or, you do get around to reading the message, but it’s too late because the offer it includes has expired.
Guess what? Other people do the exact same thing, and your emails could be the victims of these late readers or deleters.
Try including some language that conveys urgency. You’re sending Mother’s Day messages, so you do want to walk the line and not cause stress with your message. But words and phrases such as shop now, today, ending soon, not too late, this week, limited time, or even hurry can let people know they need to open the message now if they’re interested. Otherwise, it might be too late.
7. Know Which Words Push Open Rates
Some words just perform better than others. This is typically dependent on your target audience, so knowing your customers well is important. If you know your audience well, you know the types of things that interest or concern them, and that helps you pick the phrases they’re most likely to respond to.
For example, if your ecommerce store specializes in fashion, your audience is likely interested in looking good or keeping up with seasonal trends. The words that capture your audience’s attention are not the same words that would perform well for retailers specializing in car accessories or gardening tools.
That being said, some words tend to work well for all audiences. Here’s a run-down on a few:
- You. This is the most powerful pronoun you can use in an email subject line — much better than we or I. It lets people know the message is customer-centric. You’re showing up in the inbox to let them know what you can do for them. If you wield it right, the word “you” also helps the email subject line feel like the beginning of a conversation that opening the email can continue.
- Because. People are conditioned to “because” leading into a reason. “May I cut in line?” is less powerful than “May I cut in line because I only have one item and someone’s waiting outside with my children.” Adding a little because action into your subject line can help convince people to open the email. “Save on the perfect Mother’s Day gift for mom because you love her.”
- Simple. This one’s straightforward. You’re letting people know whatever’s inside the email will be easy to implement or respond to. “This simple gift guide can help you find exactly what mom wants.”
- Thanks. Showing appreciation for your customers out of the box is never a bad way to go. It also turns your subject line into a polite request, which can entice some people to open it when they otherwise wouldn’t.
- If. If works a bit like because. It sets up a scenario people might be enticed to follow through on by opening the email. “If you want Mom to feel special this Mother’s Day, discover these awesome gifts.”
8. Enhance Mother’s Day Email Subject Lines With Emotion
Words and phrases that evoke emotion are also strong contenders for Mother’s Day email subject lines. As humans, we respond more consistently and quickly to things we feel emotional about.
Some email marketers use fear-based emotions to drive opens, and that can be a powerful option. For example, someone marketing personal finance products could send messages that touch on common fears and worries about money.
But if you’re designing a Mother’s Day email marketing strategy for your ecommerce store, fear is probably not the emotion you want to trigger. Instead, think about ways you can connect with the love and respect people might have for their moms or the moms in their lives and the desire people might have to honor that love this season. Reminders like “don’t forget mom” may also be appreciated by busy consumers.
9. Do Not Overpromise in Your Subject Line
Finally, make sure your subject line doesn’t overpromise. You could write a subject line that drives crazy open rates, such as “Free digital device for your mom for Mother’s Day,” but if you’re not actually handing out tablets, that’s just clickbait.
Clickbait may be good for temporary open rates, but it’s terrible for future business. It just causes people to be annoyed and resentful of your email, which wasted their time. They’re unlikely to make a purchase in that moment, and they’re unlikely to open your messages in the future. They might even tell their mom (and others) about your subject line trick, turning your overpromise into bad press.
Is writing powerful email subject lines easy? The answer is no in any season, and writing Mother’s Day email subject lines that compete with everything else in the inbox can be difficult. But not writing one at all is worse, so get to work putting these tips into practice and do the best you can with your subject lines this year. Happy Mother’s Day!
100 Mother’s Day Email Subject Line Examples
Now that you have a grasp on how to craft the perfect subject lines, here are some examples to inspire your own email marketing campaign.
40 Simple Mother’s Day Subject Line Examples
- Mother’s Day Sale
- Happy Mother’s Day Weekend!
- Celebrate Mother’s Day with us!
- Don’t Forget! Mother’s Day is May 9th
- Mom deserves the best.
- All for Mom
- Tell Your Mom You Love Her
- Moms Run the World
- Show How Much You Care This Mother’s Day
- Because she deserves it. Get the perfect gift this mother’s day.
- Make her day. Shop Mother’s Day gifts
- Handpicked Gifts for Moms
- Give her something she’ll love
- Mother’s Day Gifts Under $50
- Pre-Order Your Mother’s Day Gift
- Personalized Gifts for Mother’s Day
- DIY Mother’s Day Gift Ideas
- Give Mom a gift like no other
- Give mom the gift of love (and chocolate)
- Special gifts for special moms
- Fashionable Gift Ideas for Mom
- Make This the Best Mother’s Day Ever
- Great Gifts for a Great Mother’s Day
- The Complete Mother’s Day Gift Guide
- Mother’s Day Gifting Made Easy
- Get Mom Something Special
- Give the Gift of L-O-V-E This Mother’s Day
- Great Gifts for New Moms
- Give Mom What She Really Wants
- Mix it up this Mother’s Day
- Top Picks for Mother’s Day
- I Love You, Mom
- Tell Your Mom, “I Love You”
- Mother’s Day Gifts That Are Better Than Brunch
- She Raised Your Kids, Tell Her Thank You This Mother’s Day
- Mother’s Day Gift Ideas for Expecting Moms
- Don’t Forget The Single Moms This Mother’s Day
- Mother’s Day Gifts for Grandma
- Flowers are Boring, Shop New Mother’s Day Gifts
- Hot Momma! Mother’s Day is Here
10 “Celebrate Yourself” Subject Lines
- Celebrate All Mothers
- Treat Yourself This Mother’s Day
- A Gift For Mom And A Gift For You
- What We’re Giving to Mom (And Ourselves) This Mother’s Day
- You deserve it, shop Mother’s Day gifts.
- Celebrate Every MOMent
- Mommy knows best
- Dog Mom’s Deserve Love Too
- Don’t Forget Yourself This Mother’s Day
- You deserve something nice this Mother’s Day
10 Free Shipping Subject Lines for Mother’s Day
- Free Shipping Through Mother’s Day
- Free shipping on select Mother’s Day gifts
- Mother’s Day Shopping? Shipping’s On Us!
- Final Day for free shipping on select Mother’s Day gifts
- Love Your Mom? Free shipping on gifts for her!
- Last day for free shipping on select Mother’s Day gifts!
- Shop now and get FREE SHIPPING in time for Mother’s Day
- Save on shipping this Mother’s Day
- Free shipping, just for you this Mother’s Day
- A Mother’s Day Gift For You: Free Shipping Until May 15
20 Rewards & Discounts Subject Lines
- A Gift for Mom & A Gift for You!
- $10 OFF & FREE SHIPPING for Mother’s Day
- Give Thanks – 20$ Off This Mother’s Day
- Save On Mother’s Day Gifts!
- Celebrate Mom + Save $20!
- Save Up to 20% on Our Exclusive Mother’s Day Gifts!
- Mother’s Day Special: Take 20% Off
- 20% Off Sitewide for Mother’s Day!
- Mother’s Day Starts Now with This 20% off Coupon!
- Don’t miss out on 20% off Mother’s Day gifts
- 20% Off Your Mother’s Day Purchase!
- Extra 20% Off Gifts for Mom!
- Mother’s Day Sale Starts Now
- Site-Wide Savings for Mother’s Day
- She doesn’t have to know it was on sale
- Mother’s Day Savings on All Items
- What’s Better Than a Mother’s Day Sale?
- Save Time & Money With Our Mother’s Day Gift Guide
- Last-Minute Savings on All Gifts for Moms
- Exclusive Discounts on Mother’s Day Gifts
10 Mother’s Day Subject Lines With Emojis
- I ❤️ You, Mom
- The Perfect 🎁 for Mom
- Give Your Mom the 🌎
- I Love You To The 🌙 and Back, Mom
- Gifts For Wild Mommas💃🏻
- Gifts That Are Better Than Flowers 💐
- 🌼 Mother’s Day is May 9th 🌼
- 💖 Tell Your Mom You Love Her 💖
- Make This Mother’s Day Special 🎁
- 🎁 10 Great Mother’s Day Gift Ideas 🎁
10 Time Sensitive Mother’s Day Email Subject Lines
- Order now and get it delivered by Mother’s Day
- There’s still time to shop for Mother’s Day
- Did you forget Mother’s Day?
- Last chance for Mother’s Day savings.
- Last chance for delivery in time for Mother’s Day.
- Calling all procrastinators. Free 2-day shipping on Mother’s Day gifts.
- Last-minute gift ideas for Mother’s Day
- Mother’s Day is next week! Shop last-minute gifts.
- Mother’s Day is fast approaching, shop now
- Fast shipping for Mother’s Day