The Quantum Lifecycle Marketing Blog | Email & SMS Tips For Ecommerce Stores

Lifecycle Marketing

How to Reduce Cancellations & Returns for Your Online Store

Cancellations and returns are inevitable. Thanks (or no thanks) to online giants like Amazon, it’s become the norm for ecommerce stores to allow people to …

The Benefits of Revenue Share Models (And Tips for Rev Share Success)

Revenue share, or rev share, is a business partnership between a marketing agency and a client in which the agency is paid in a way …

25 Automated Emails That Every Ecomm Store MUST Send

In case you need a reminder: email marketing is wildly effective. In fact, it’s the most effective form of marketing for ecommerce stores. But sending the same emails to …

The Power of the Ecommerce Subscription Model for Shopify Stores in 2021

Gone are the days of running out of things and dashing to the nearest store last minute. Today, people subscribe for a vast amount of …

Strategy

The Secrets of a Successful Customer Winback Campaign (With Examples)

Nothing sinks a marketer’s heart more than seeing emails lying unopened in their subscribers’ inboxes. Falling open rates and rising numbers of users unsubscribing can …

Technology

The 10 Best Shopify Apps to Take Your Store to the Next Level

Chock-full of features and easy to use, Shopify is one of the world’s leading ecommerce platforms. All sorts of businesses, from SMBs to big brand …

Lifecycle Marketing

The Importance of Customer Retention for Shopify Stores

Too many ecommerce stores focus their precious time, money and energy chasing new customers instead of capitalizing on their existing customers. Experienced marketers know that …

7 Automated Shopify Email Campaigns To Win New Customers and Bring Back Old Customers

What if you never had to send a welcome email again? What if all your regular emails were personalized and sent at exactly the right …

Strategy

How to Write Product Descriptions That Sell More Products

Product descriptions are the sales copy on your product pages. They’re the blurbs that explain your product, help the shopper see themselves using the item …

Design

The Importance of Cart Abandonment Emails [with 12 Amazing Examples]

There’s nothing more frustrating than an almost-sale. A transaction that nearly happened, but then… poof. Nothing. Visitor clicks “X” and leaves your site without making …