Email marketing is all about sending the right message, to the right person, at the right time. But when you’re dealing with thousands of customers, …
Despite being around for more than a decade, email remains one of the most effective communication tools available. It’s so effective, in fact, studies show …
Pretend you’re a cobbler — the shoemaker, not the warm fruit dessert. You have specialized tools and terminology that are unique to your trade. Fun …
How many times in the past few articles did we say “consider sending an email?” You don’t have to go back and count; we’ll save …
Lost customers are first-time or repeat purchases who didn’t stick around long-term to become loyal customers. They also make up a potentially profitable segment of …
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